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Why Meta Advertising is boosting DIA member's businesses and how you can benefit too

Digital advertising is no longer a “nice-to-have”, it’s an essential tool for modern businesses looking to grow, especially in a competitive service industry like dry cleaning. That’s why the Drycleaning Institute of Australia (DIA) has launched a targeted Meta (Facebook and Instagram) advertising campaign aimed squarely at educating the public on the value of professional dry cleaning and directing them to one place: the DIA member directory.

Here’s what that means for you.

Strong Results from the Current Meta Campaign

Over the last month (June 23 to July 22, 2025), our campaign has delivered impressive outcomes:

  • 88,606 total people reached
  • 138,022 total impressions
  • Over 10,000 potential customers reached by top-performing ads
  • Clicks to the DIA website with interest in finding a dry cleaner , with link click-through rates (CTR’s) up to 11% on top creatives. CTR’s even on good campaigns often average 1-2%

This shows that the campaign is not only raising awareness, it’s driving real engagement with potential customers actively seeking dry cleaning services.

Why This Campaign Helps Your Business Grow

Here’s the catch, but it’s a good one: only DIA members are listed in the official dry cleaner directory.

So, when someone clicks through from our ads looking for a professional, reliable cleaner in their area, the only options they’ll see are current DIA members. That means if you're listed, you're directly benefiting from this advertising exposure, without spending a cent on your own digital ads.

For small and medium-sized dry cleaners, this kind of visibility would normally cost thousands per month. But as a DIA member, you’re getting it as part of your membership.

Members-Only Visibility = Competitive Advantage

The directory isn't just a list, it's your digital storefront, boosted by a professionally-managed campaign. This visibility:

  • Enhances your credibility (consumers trust industry associations)
  • Drives traffic to your business from people actively searching
  • Gives you an edge over non-members who miss out entirely

As one member put it in our recent April 2025 survey, “This will increase business specifically for members & encourage non-members to join.

What DIA Members Value Most

Our member feedback confirms it: support, visibility, and technical guidance are the pillars of a valued membership. From dispute resolution services to hands-on training, the DIA isn’t just about representation, it’s about real, practical benefits that help your business succeed.

And with Meta advertising now in full swing, there’s no better time to ensure your business is part of that momentum. 

Not a Member Yet? Join Today.

With our Meta campaign driving traffic directly to our member directory, being a DIA member is now more than just a badge of honour, it’s a business growth strategy.

Make sure your business isn’t left behind. Join the DIA today and turn national exposure into local business.